Korean dessert brand Tokyo Berry faces backlash over similarities to Japan's Tokyo Banana

Tokyo Berry's packaging, branding and name have sparked comparisons with Japan's famous Tokyo Banana, with consumers accusing the brand of being too similar.

Tokyo Banana is a Japanese dessert brand officially launched in 1991. (Photo: Instagram/@tokyoberry_mochi, @tokyobananasg)

A newly launched Korean dessert brand has come under fire after consumers accused it of looking strikingly similar to the iconic Japanese confection Tokyo Banana, prompting the cancellation of planned pop-up stores in South Korea.

Tokyo Berry, which launched in June and recently opened pop-up stores at major department stores including Lotte and Shinsegae in Seoul, quickly attracted long queues of customers, according to The Korea Herald.

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