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Some Singapore retailers turn to China for ideas on live commerce and AI as competition intensifies
After a recent study trip to Hangzhou, some retailers are restructuring teams, investing in technology and redesigning physical stores as they look for new ways to attract shoppers.
SINGAPORE: Some retailers in Singapore are looking to China for inspiration as they seek new ways to grow amid high rents and stiff competition.
In March, 32 companies joined a learning trip to Hangzhou organised by the Singapore Retailers Association (SRA).
During the trip, they learnt about developments in live commerce, artificial intelligence, logistics and customer engagement, drawing lessons from companies such as Alibaba and ByteDance, according to SRA.
Several businesses have since begun changing how they operate, from restructuring teams around livestreaming to introducing more in-store experiences.
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