Good Good Golf, once celebrated as a leading brand among young golf enthusiasts, is facing significant backlash after releasing a controversial advertisement. The ad, which was widely criticized for poor taste, shows Garrett Clark, one of the founders of Good Good, shoving a woman, Alexis Miestowski, to the ground.

The video was quickly removed, and Good Good Golf issued an apology stating, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward."

In response to the controversy, major retailers including Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore have pulled Good Good Golf merchandise from their shelves. Additionally, the debut of "Big Break X Good Good," a new show set to air on Golf Channel, was delayed after title sponsor Golf Galaxy reportedly requested its name be removed from the broadcast.

Good Good Golf had partnerships with major golf brands such as Callaway Golf and was sold through prominent outlets including WorldWide Golf Shops and online retailers like Target. The incident has raised questions about the consistency of the backlash, as some point out that other partners like Callaway, which generates substantial revenue, have not faced similar consequences.

The controversy unfolded shortly before the 2025 Tour Championship Creator Classic, presented by YouTube, held at East Lake Golf Club in Atlanta, Georgia, where Garrett Clark has been a participant.

Sources note that while the ad was "very poorly conceived and executed," the reaction to pull merchandise and cancel sponsorships has sparked debate about the proportionality of the response.

Sources