Major Japanese athletic equipment maker Mizuno is launching sales in India starting August 2026, focusing initially on cricket gear. The company is betting on a sports boom driven by rising incomes and a lifestyle shift that has led many people to get insufficient physical activity. Cricket, being hugely popular in India, is Mizuno’s entry point into the market.

This move reflects Mizuno’s strategy to capitalize on the expanding demand for sports equipment in Asia’s second-most populous country.

Source: Nikkei Asia

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