The Hawthorn Hawks are nearing the end of their penultimate season playing home games in Launceston, Tasmania, a partnership that has lasted 25 years. The club currently sits third on the AFL ladder as they prepare to face North Melbourne at York Park on August 1, 2026, with just three rounds left in the home and away season.

"There's a bit of sadness and nostalgia around," said David Cox, Hawthorn's head of operations in Tasmania, reflecting on the significance of the game. Since 2001, Hawthorn has been paid approximately one million dollars per game by the Tasmanian government to play four games annually in Launceston. In 2022 alone, these games generated $20.8 million in direct expenditure and $23.6 million in total economic impact for the Tasmanian economy, according to PriceWaterhouseCoopers.

The AFL announced in May 2026 that Hawthorn would cease playing in Tasmania after the 2027 season to focus on the Tasmania Devils, who are set to debut in the AFL in 2028. The Hawthorn Football Club expressed being "extremely disappointed in the AFL's decision to force an end to our relationship with Launceston and Northern Tasmania post 2027."

Local community members share concerns about the impact of the Hawks' departure, especially amid other economic challenges such as the impending closure of Boag's brewery and the Liberty Bell Bay manganese smelter. Alex Britton, a restaurant co-owner and Launceston City Councillor, highlighted the community's apprehension about what the loss of the Hawks will mean.

"Because it's the second-last year that we're going to be over here, people are really experiencing their last efforts," said Mr. Pell, capturing the bittersweet mood. Despite the challenges, there is recognition of positive aspects in the community, though the departure is seen as a significant loss.

Hawthorn's presence has become an integral part of Launceston's sporting culture, with many fans having attended multiple games over the years. The club's notable players, including Lance Franklin, have contributed to memorable moments at York Park.

As the 2026 season progresses, the Hawthorn Hawks and the Launceston community prepare to say farewell to a long-standing chapter in Tasmanian football history.

Sources