Fifa announced plans to establish a commercial subsidiary, Fifa Forward Enterprise (FFE), to oversee its main events such as the World Cups. The organization intends to invite third parties to make minority, non-controlling investments in this new entity. According to Fifa, the move aims "to ensure all Fifa member associations have the opportunity to take meaningful ownership of the commercial opportunity of football in their respective countries" and "does not come at the cost of either the spirit or the governance of Fifa or football itself."

However, Uefa has criticized Fifa, accusing it of using football "to enrich themselves and their friends." Fifa President Gianni Infantino has previously written to member associations, offering $40 million (£30 million) to those who support the proposal, with a deadline set for 19 September to accept the plans and access an initial $20 million (£15 million).

If approved, Fifa says the American venture capital firm Thrive Eternal, founded by Joshua Kushner—brother of US President Donald Trump's son-in-law Jared Kushner—is expected to lead the investor group for FFE.

This development comes amid threats by Uefa to boycott future World Cups, highlighting ongoing tensions within football's governing bodies.

Sources