China’s state-owned automaker Hongqi has overtaken Britain’s Rolls-Royce in the country’s ultra-luxury car market, driven by a surge in patriotic consumer demand. The special edition of Hongqi’s flagship model, the Guoli, was unveiled at the Beijing Motor Show in April 2026, drawing significant attention from China’s wealthy buyers.

Backed by the popularity of Xi Jinping’s limousine brand, Hongqi’s most expensive vehicles have become the preferred choice among patriotic super-rich consumers in China. This shift marks a notable change in the luxury automobile landscape within the country.

Sources