Retailers across the United States are unveiling Halloween merchandise months earlier than in previous years. ABC News correspondent Sam Champion received an exclusive preview of one retailer's seasonal collection, which includes popular spooky items such as 'Skelly.' This early launch reflects a trend of stores seeking to lure shoppers ahead of the traditional Halloween season.

The move highlights how retailers are adapting their marketing strategies to capture consumer interest earlier in the year. The preview was featured in an ABC News segment aired on Wednesday, July 15th, 2026.

Sources