Japanese sportswear company ASICS is actively expanding its operations in Turkey to capitalize on the country's growing enthusiasm for jogging. This move aligns with the broader trend of increased fitness and outdoor activities in the region. While specific details about the expansion or market strategy were not disclosed, the initiative reflects ASICS's focus on tapping into emerging markets in Asia and surrounding areas.

The expansion is part of ASICS's broader engagement across East Asia, including markets such as Korea and Timor, as it seeks to strengthen its footprint in diverse Asian regions.

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