TOKYO — Japan Airlines (JAL) and Marriott International announced on Tuesday, July 14, 2026, a new partnership enabling members of their loyalty programs to mutually share benefits. This initiative grants over 300 million members access to reciprocal perks such as airline miles and hotel room upgrades.

The launch event took place in Tokyo, featuring JAL Executive Officer Shingo Nishida and Marriott Chief Commercial Officer John Toomey. The collaboration aims to enhance the travel experience by integrating rewards across air travel and hospitality sectors.

This strategic alliance reflects a growing trend of cross-industry partnerships designed to increase value for frequent travelers and loyalty program members.

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